However, the growing influence of these videos has also raised concerns, particularly regarding content authenticity and the potential for misuse. Deepfake technology and similar innovations are challenging the way people perceive visual information, calling into question the reliability of materials circulating online. For this reason, many platforms and institutions are working on developing tools to identify and verify AI-generated content.

Overall, AI-generated videos represent a significant step forward in digital innovation. They offer remarkable opportunities for content creators and businesses, but at the same time, they require a careful approach to ensure ethical and transparent use of this technology.