Season four of Prime Video’s Clarkson’s Farm is well underway, documented the former Top Gear presenter’s latest notoriously tough countryside venture: a village pub.
The Farmer’s Dog, opened in August 2024, is situated in the village of Asthall near Burford and almost exclusively features British-sourced grub.
It doesn’t quite apply to everything, with some products such as quinine having to be sourced from abroad. Quinine is essential to tonic water, with Clarkson and his team viewing it as a worthy compromise.

You can’t have a pub that doesn’t offer a gin and tonic,” says the website’s about section. “But there is quinine in tonic water, and you can’t grow that in Britain.
“Sure, I could have served gin and water instead, but I didn’t think you’d enjoy it very much. Especially as, instead of a slice of lemon, you’d have been given a slice of turnip, or some potato peelings.”
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With a focus on locally-sourced produce, prices are often a little higher than you might expect at other pubs. Jeremy Clarkson’s star power and the novelty of boozing and munching at his pub probably has an effect on the premium, too.
It’s rubbed some people up the wrong way, however, notably with the price of a steak pie meal at the pub.
A social media user said: “Thought @JeremyClarkson wanted an affordable pub for customers. £24 for pie and veg is a bit much.”