A license plate that deftly hid a hilarious message has caused quite the buzz on social media lately. Imagine this: a Kia Sportage with an apparent innocent-looking registration plate in a Perth shopping center parking lot. But upon closer inspection, or even just with an upside-down flip, a clever word that gets everyone talking is revealed.

Facebook user Jeffrey posted the picture on The Bell Tower Times 2.0 page. The plate, which says “370HSSV,” might not appear like much until you look at it from a different angle. When turned upside down, it makes the funny letter “ahe”

Social media users were quick to share and remark on the post, praising the driver’s inventiveness and laughing at the surprise finding, demonstrating that their originality was not lost.

The fact that this driver slipped under the radar when many applications for personalized plates were turned down due to objectionable material only serves to heighten the mystery. They were able to obtain their plate approved by Western Australian transport officials.

Almost 1,000 applications were rejected in only the past year; the rejections ranged from plates that suggested off-color content (SAUC3D and RAMP4GE) to those that hinted at unlawful activity (F4K3 T4XI and BUYAGRAM). It’s noteworthy to note that not all applications pass muster with the official review panel tasked with determining their appropriateness, even though personalized plates are especially popular with men.